Category Archives: flowershop

Window Dressing

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We had some downtime at the shop yesterday, so we busied ourselves fall-ifying the place.

{Speaking of fall: in the spirit of the new season, I’m burning a gifted Rafa Natural “harvest” soy candle as I pound out this post; it’s warm, spicy heaven in a jar.}

When all the day’s deliveries were done, my right-hand lady, Shanna, stopped at the local market for some big pretty pumpkins. Armed with an inspiration photo from Anthropologie — where creative merchandising dreams come true — we got to work on the front window display.

Shanna and I spent the afternoon making dozens of simple little garlands by tying dyed oak leaves onto strands of raffia. I hung the garlands from our drop ceiling, knotting them together as I went until they made a web-like curtain.

When that was finished, I spent a couple of hours pretending I was on Project Runway in an “unconventional challenge” (aren’t those your favorite?! mine too). I individually wired silk flowers and sheet moss to our wire mannequin until she had a fabulous (albeit revealing ;)) floral frock. I placed her in front of the curtain of leaves in the window, next to a big vintage metal trough filled with more flowers and pumpkins.

As soon as I figure out how to take a photo of the whole set up without mega-glare on the glass, I’ll share it!

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holiday hangover: mother’s day edition

A Pretty Penny | Holiday Hangover
{ This bouquet has nothing to do with Mother’s Day; I made it  for a sweet bride last month. But isn’t she lovely? Hydrangea and peach campanella garden roses, for the win. }

I’m slowly making my way back to the land of the living after spending the last week in a flower shop black hole. I’m a little worse for the wear this afternoon. The adrenaline is gone; the lack of sleep, hydration and decent nutrition is catching up with me — it turns out you can’t sustain on donuts and Starbucks alone past age 25, which is a real letdown– and I haven’t had a proper break to recharge.

But – it was such a great week.

One of the biggest challenges of small business ownership (besides the near impossibility of following through with vacation plans) is finding a team of people who get your vision and share your passion for what you do. Our small staff is incredible and dedicated, and together we powered through over 300 orders last week like it weren’t no thang.

They showed up early every morning and I had to literally kick them out every night; they never complained and even forgot they were supposed to get paid when I passed out their checks Friday afternoon, several hours later than usual because I missed the day-of-the-week memo. They love our business as much as I do, and I love them for it.

Maybe it’s the sleep deprivation or deep-muscle exhaustion that’s making me extra emotional, but I can’t stop thinking about how lucky we are; I even get a little choked up when I realize, hey, we’re totally doing this. Despite my irrational worries that I’ll wake up tomorrow and the florist industry will cease to exist, people keep calling, and coming in, and sharing a small part in our story. They like us, they really like us!

My cousin called from St. Louis a few weeks ago, and in our long-overdue convo about life and work and sports and such (just kidding, he knows better than to bring up sports) he asked if I wanted to stay in this business for the long haul. To which I honestly and emphatically replied, “You know, I really, really do! But maybe ask me again after Mother’s Day.”

Well… even now, headachy and overtired and in the throes of an epic holiday hangover, I can’t imagine any place I’d rather be.

Window Dressing With Paper Flowers

A Pretty Penny | Window Dressing With Paper Flowers

Inspiration: Flourish

Yesterday afternoon was rainy and quiet around the shop. It was the first mellow day since the first of the month, so after sending my staff home early for some much-deserved R&R, I searched out some happy music on Spotify and got to work springifying the place.

These paper flowers were so simple to make!

I used assorted scrapbook paper and cut out petal shapes of different sizes. I folded the petals accordion-style, and attached them* to a small square of cardboard for support. For each flower, I put the largest petals on the bottom, then layered the smaller petals on top of each other to build a 3-D bloom. I used textured craft paper (recycled shipping packaging from my Valentine’s vases) for the centers.

I hope to find time to make more for filling up the front window and scattering around the shop.

* A hot glue gun is probably ideal for this project. I didn’t want to fuss with the mess, so I used shipping tape and a heavy duty floral sticky-tack and they held up really well.

Check out my previous window projects: Paper Poms and Ribbon Curtain.

UPDATE: Remember how I said I put these together with shipping tape and sticky tack? Yeah, don’t do that. Especially if you’re putting them in a window; those particular adhesives just can’t hold up to the sunshine. I had to remake the largest flowers with a glue gun after an unfortunate petal-falling catastrophe. So just use a glue gun, k?